Nickelodeon partners with Argos for store window push and prize promotion

'Everyone's A Winner' giveaway campaign returns
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A store window collaboration between Nickelodeon consumer products and Argos kicks off this weekend.

Interactive windows at Westfield Merry Hill and Westfield Derby will see toys based on Spongebob Squarepants, Dora the Explorer, Dinosaur Train, Bubble Guppies, Winx Club and Teenage Mutant Ninja Turtles showcased.

As of Saturday, QR codes underneath each of the products will allow consumers to reserve products within the store for later pick-up or directly purchase the products for home delivery.

The partnership also sees the return of the ‘Everyone’s A Winner’ campaign from tomorrow which gives every customer who buys a Nickelodeon product from Argos a unique prize code that can be redeemed online.

Prizes include online memberships for Nickelodeon-owned games Monkey Quest and Neopets, passes for Nickelodeon Land at Blackpool Pleasure Beach and family holidays with Norwegian Cruise Line.

"’Everyone’s A Winner’ was the most successful promotion Nickelodeon and Argos have ever created, so refreshing it was a priority for this year,” said Mark Kingston, GM and SVP Nickelodeon and Viacom consumer products, Europe, Middle East, Africa and Australia.

“Showcasing Nickelodeon’s vast toy range with the QR mechanic, alongside the promotion at Argos Merry Hill and Derby perfectly combines the fun of Nickelodeon with the ease of shopping that Argos offers.”

Prizes include online memberships for Nickelodeon-owned games Monkey Quest and Neopets, passes for Nickelodeon Land at Blackpool Pleasure Beach and family holidays with Norwegian Cruise Line.

The campaign will be supported on-air across the Nickelodeon network and online at nick.co.uk.

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