Nickelodeon inks deal with IMC

Nickelodeon and Viacom Consumer Products has signed its first licensing deal with IMC Toys.
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The firm, one of Spain's largest consumer electronic companies, is set to launch a new line of electronic musical instruments and Walkie Talkies inspired by pre-school hit Dora the Explorer.

The range will roll out across 33 European territories including France, Germany, Italy, the Netherlands, Spain and the UK.

The three-year deal - which begins this month - will see products like a Dora the Explorer keyboard and electric guitar, xylophone, microphone and musical matt, as well as a Walkie Talkie set and Secret Diary (except in the UK) arrive at retail.

To read the full feature on our sister site, licensing.biz, please click here.

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