Nickelodeon Consumer Products targets big retail

NCP's Vice President Mark Kingston reveals all about the year so far and tells us his plans for 2012.
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It hasn't been very often over the past couple of years that someone has uttered the word bullish in an interview. Mark Kingston, VP Nickelodeon & MTV Consumer Products UK and Australia, however, just comes right out with it. “We’re confident overall, very bullish,” he tells ToyNews.

“For the last four or five months I’ve been doing a strategic review of the business, looking at having the most efficient structure in place, ensuring that we have the resource to focus on retail, but also develop great products,” Kingston says. “We’ve really invested in people. We have a ‘retail facing’ team of five people, which, aside from Disney, I can’t think of anyone else in the licensor community who has that.

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