Nickelodeon buys Ninja Turtles

Mirage sells brand for $60m; 4Kids to end long-standing licensing relationship.
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Nickelodeon has acquired the global rights to the Teenage Mutant Ninja Turtles brand from the Mirage Group and 4Kids Entertainment.

Immediately, Nickelodeon revealed plans to develop a new CG animated TV series based on the franchise, likely to premiere in 2012. Additionally, in partnership with Paramount Pictures, a new release of the TMNT feature film is also planned for 2012.

The firm has acquired all merchandising rights and will continue to work with long-standing toy partner, Playmates Toys.

"Teenage Mutant Ninja Turtles shares a comedic sensibility with the Nickelodeon DNA, with added layers of action and fantasy that have kept this property an evergreen favourite with multiple generations of audiences," said Cyma Zarghami, president of Nickelodeon/MTVN Kids and Family Group.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.