Nickelodeon and Pacific Cycle extend deal

Multi-year licensing deal will include bicycles, tricycles and accessories.
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Under the new partnership, Pacific Cycle will make more bicycles and tricycles of Dora the Explorer, Go Diego Go! and iCarly, plus protective gear and accessories featuring the likes of SpongeBob SquarePants.

The spring product line will follow the new Nickelodeon style guide, with updated character designs and graphics. The packaging will carry safety messages from Dora and Diego.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.