NVCP in France and the UK will exclusively represent the property across publishing, interactive (PC and console games), apparel, accessories, toys, games and paper product.
The deal, will see the first phase of a licensing programme roll out in the French market, from Spring/Summer 2009, followed by a larger range of product launches in Autumn/Winter that year. The aspirational and age appropriate ranges will target girls aged 7 to 12.
Taieb commented: “H2O has been ranking incredibly well for France 2 since its recent launch, as well as a phenomenal ratings success on Nickelodeon UK and we’ll look to build on this with our consumer products launch this Autumn. The show’s incredible appeal to tweens and girls makes it an ideal property to translate into targeted licensing and merchandising categories and we are looking forward to working with key licensing partners to bring this very special TV show to life.”
Fred Burcksen, Vice President Distribution, Merchandising and Investments, ZDF Enterprises said: "With its high production value and loveable mermaids, H20 – Just Add Water has huge branding potential all over the world. ZDF Enterprises is extremely pleased to have a strong partnership with Nickelodeon Viacom Consumer Products for the UK and France and will give any assistance required to ensure a significant merchandising success in these territories."
Already a smash hit in Australia on Channel Ten and the #1 rating show in the UK on Nickelodeon (Source: BARB), the magical adventure-drama series is about three teenage friends, with a splash of magic. When three normal teenage girls stumble upon an ancient cavern, they undergo a transformation that will change their lives forever. H20, sees three very different girls facing everyday teen problems with an added twist – they’re mermaids with incredible powers over water. Emma, Cleo and Rikki are sixteen year old girls growing up on the sun-drenched beaches of the Gold Coast.
H20 is already a success in Australia, particularly in publishing and DVDs. Through an exclusive partnership, a fashion line, including apparel, footwear, bags, headwear, sunglasses and jewellery, has also been launched. Hair dryers, straighteners, and seasonal confectionery are additional categories which have been licensed for the programme launch.