NEWS ANALYSIS: The Tomy RC2 acquisition

ToyNews' US correspondent Lutz Muller analyses the proposed Tomy RC2 deal.
Author:
Publish date:
3684_mypictr_300x300.jpg

Takara Tomy is buying RC2 and challenging the leading US and European toy manufacturers on their own turf.

With this move the company is transforming itself from a local giant into one with a decent presence in all major markets and a viable competitor to Mattel, Spin Master and Jakks. I have omitted Hasbro from that statement because there are ties between the two companies effectively ruling out competition between them.

To read the full analysis, simply click here.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019