NEWS ANALYSIS: The Tomy RC2 acquisition

ToyNews' US correspondent Lutz Muller analyses the proposed Tomy RC2 deal.
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Takara Tomy is buying RC2 and challenging the leading US and European toy manufacturers on their own turf.

With this move the company is transforming itself from a local giant into one with a decent presence in all major markets and a viable competitor to Mattel, Spin Master and Jakks. I have omitted Hasbro from that statement because there are ties between the two companies effectively ruling out competition between them.

To read the full analysis, simply click here.

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