NEWS ANALYSIS: Are we in for another Furby frenzy?

We ask if Hasbro's furry friend can make the same impact at retail as it did in the 1990s.
Publish date:

Furby became an instant phenomenon when it hit shelves in 1998.

The loveable little creatures drew parents and children in their millions to retailers, thanks to their lifelike movements, furry exteriors and ability to speak in Furbish. And now they’re coming back.

By allowing kids to teach Furbies to speak English, and interact with them in other ways, creator Tiger Electronics formed a strong bond between consumer and toy in the ‘90s. This emotional connection and innovation helped spark a craze, which eventually saw over 40 million Furbies shifted worldwide.

To read the full news analysis on the return of Furby, simply click here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.



Are we in for another Furby frenzy?

More than 40 million Furbies have been sold worldwide since the toy became a phenomenon in the late ?90s, and now Hasbro?s furry friend is returning. Dominic Sacco asks if it can make the same impact this year.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.