Furby became an instant phenomenon when it hit shelves in 1998.
The loveable little creatures drew parents and children in their millions to retailers, thanks to their lifelike movements, furry exteriors and ability to speak in Furbish. And now they’re coming back.
By allowing kids to teach Furbies to speak English, and interact with them in other ways, creator Tiger Electronics formed a strong bond between consumer and toy in the ‘90s. This emotional connection and innovation helped spark a craze, which eventually saw over 40 million Furbies shifted worldwide.
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