NEWS ANALYSIS: Are we in for another Furby frenzy?

We ask if Hasbro's furry friend can make the same impact at retail as it did in the 1990s.
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Furby became an instant phenomenon when it hit shelves in 1998.

The loveable little creatures drew parents and children in their millions to retailers, thanks to their lifelike movements, furry exteriors and ability to speak in Furbish. And now they’re coming back.

By allowing kids to teach Furbies to speak English, and interact with them in other ways, creator Tiger Electronics formed a strong bond between consumer and toy in the ‘90s. This emotional connection and innovation helped spark a craze, which eventually saw over 40 million Furbies shifted worldwide.

To read the full news analysis on the return of Furby, simply click here.

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Are we in for another Furby frenzy?

More than 40 million Furbies have been sold worldwide since the toy became a phenomenon in the late ?90s, and now Hasbro?s furry friend is returning. Dominic Sacco asks if it can make the same impact this year.

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