NEW YORK 09: Lego signs Disney deal

Lego expands licensed portfolio with three new Disney properties.
Publish date:

Disney Consumer Products has kicked off its time at the American International Toy Fair by securing a new deal with Lego, which will see the construction toy brand roll out products based on three Disney franchises.

Toy Story themed construction sets will be available on both Lego Duplo and Lego System platforms.

Lego System products based on Toy Story and Toy Story 2 will launch in January 2010, followed in May by construction sets based on the new animated feature, Toy Story 3. Themed Lego Duplo products will launch in June 2010.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.