ToyNews has bolstered its editorial team with the appointment of Rob Hutchins as staff writer.
He boasts experience with Essex Life Magazine and Epping Forest Guardian, and studied English with European Film at Manchester Met University.
Hutchins has completed a journalism diploma in Essex, too.
He also becomes staff writer on ToyNews' sister website, Licensing.biz. He takes over from Lewis Tyler.
ToyNews publisher Lisa Carter said: "I am delighted to welcome Rob to ToyNews.
"He brings with him solid experience and will be a fantastic addition to the team. He will play a key role going forward as we continue to expand the ToyNews and Licensing.biz brands both in print and online."
Hutchins added: "I am delighted to become part of the ToyNews and Licensing.biz team. Everyone has been very welcoming and I am very much looking forward to working within such a fast paced and exciting industry."
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.