New safety deal for Mega

Mega Brands joins with child injury prevention organisation in further effort to spread safety message.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Mega Brands and Safe Kids Worldwide plan to further educate parents on toy safety and prevent future injuries through a joint public outreach campaign, announced today.

The campaign will include web initiatives, retail promotions and consumer events to raise public awareness.

Marc Bertrand, president and CEO of Mega Brands said: “Children’s safety is our number one priority and our new partnership with Safe Kids Worldwide is a great opportunity to use their extensive national and global network to reach parents and educate them on how to keep kids safe at play.

“Our aligned missions to prevent injury to children make this relationship a perfect match. We are passionate about our quest for zero defects in all the toys we make and our mission for safety without compromise.”

David Bennett, chief advancement officer of Safe Kids Worldwide, added: “We stand ready to help Mega Brands communicate safety messages so that parents can make the best and safest decisions in their toy purchases. The partnership will allow us work with Mega Brands to spread safety messages through our network directly to parents about safe toy selection, safe toy use, safe toy storage, and safe toy maintenance.”

The partnership follows Mega’s recent alliance with Intertek in the design, development and manufacturing control of all of its new products.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.