New safety deal for Mega

Mega Brands joins with child injury prevention organisation in further effort to spread safety message.
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Mega Brands and Safe Kids Worldwide plan to further educate parents on toy safety and prevent future injuries through a joint public outreach campaign, announced today.

The campaign will include web initiatives, retail promotions and consumer events to raise public awareness.

Marc Bertrand, president and CEO of Mega Brands said: “Children’s safety is our number one priority and our new partnership with Safe Kids Worldwide is a great opportunity to use their extensive national and global network to reach parents and educate them on how to keep kids safe at play.

“Our aligned missions to prevent injury to children make this relationship a perfect match. We are passionate about our quest for zero defects in all the toys we make and our mission for safety without compromise.”

David Bennett, chief advancement officer of Safe Kids Worldwide, added: “We stand ready to help Mega Brands communicate safety messages so that parents can make the best and safest decisions in their toy purchases. The partnership will allow us work with Mega Brands to spread safety messages through our network directly to parents about safe toy selection, safe toy use, safe toy storage, and safe toy maintenance.”

The partnership follows Mega’s recent alliance with Intertek in the design, development and manufacturing control of all of its new products.

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