New Mega Bloks packaging targets eco-friendly parents

The First Builders range is packaged in 'clever' PVC-free bags.
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Mega Bloks has given its award-winning pre-school toy collection eco-friendly packaging to attract environmentally conscious parents.

The new Mega Bloks First Builders collection boasts PVC-free packaging across its building bag products, including the 60-piece Big Building Bag.

Mega says this is ‘made to the highest quality and is full of sturdy and durable First Builders blocks’. The range is aimed at pre-schoolers and each product also features a strap for portability. 

Mega Brands UK marketing manager, Peter Fuller, explained to ToyNews: “We know that the majority of parents want to feel like they are helping the environment in some way and prefer to buy eco-friendly toys and packaging.

“This is why we have introduced this to our most popular pre-school products. The new storage bag has been ‘approved by mums’ and continues to offer clever storage solutions that parents look for,” Fuller continued.

Mega Bloks: 01844 350033

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