New look, new growth for Worlds Apart

Worlds Apart has launched a brand new corporate identity, alongside new growth plans.
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The firm has retired its rocket logo and launched a new website to reflect its new corporate ethos.

Speaking about the re-launch, Neil Shinner, managing director, said: "Thanks to the sustained growth we have delivered over the last five years we are in a great position to map out our future – a future which is ambitious and will require complete focus on our three platforms of Toy, Home and Ready Bed. The new branding will support delivery of this increased clarity for our customers, licensors and consumers."

Plans for the next three years include ambitions to reinforce its position in the children’s lifestyle market as well as growth in its core toy categories and expansion of its 'Home' division.

Internal restructuring has been the final stage of getting ready for the next period of growth. New appointments and reporting structures have been introduced to improve efficiencies.

Shinner added: "We have invested significant resource in the groundwork we have covered over the past 12 months and Worlds Apart has never been in better shape going forward. Over the past few years it’s been obvious that we have developed some core opportunities that have the potential to drive Worlds Apart’s business into completely new areas and we know we have a very exciting few years ahead with everything firmly in place for success."

He concluded: "All of this has been possible due the unfailing energy, enthusiasm and commitment shown by our fantastic team of people, who not only work extremely hard, but have helped us develop awesome relationships with the partners with whom we work. I couldn’t be more proud of what we have collectively achieved, or more excited about the future for Worlds Apart.”

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