New initiative marks Dora the Explorer anniversary

Nickelodeon pre-school favourite event sees launch of new funding scheme
Publish date:
Social count:
49_Picture 1.jpg

Nickelodeon UK has marked the 10th anniversary of Dora the Explorer being on air by launching a new funding initiative open to the general public.

Called Dora’s Beyond the Backpack Foundation, the scheme invites funding applications from those seeking adventure, asking that they explain why such an experience is important to them.

The initiative is part of Nickelodeon’s global CSR campaign known as Nick’s Big Help. Research by Nickelodeon has revealed that as many as seven out of ten parents believe their children have no sense of adventure.

Supporters of the campaign, who have designed Dora the Explorer backpacks to be auctioned by UNICEF, include Jade Jagger, Salma Hayek-Pinault; Matthew McConaughey, Camila Alves, Shakira; Sheryl Crow and Slash.

“I think its great the Foundation has been set up to help everyone embrace their sense of adventure,” said Jade Jagger.

Nickelodeon MD Tina McCann was keen to outline the aims of the scheme.

“We’re delighted to announce the launch of this pro-social initiative which encourages people to embrace Dora’s spirit in her birthday year. It’s about empowering kids and families to share experiences and learn new things,” she said.

“Nick’s Big Help aims to encourage kids and families to be happy, healthy and aware of the world around them.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.