New era for ToyNews publishing house

Intent Media’s founder and managing director Stuart Dinsey will leave the company at the end of October to pursue new opportunities.
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The company was founded in 1998 and is today one of the UK’s most influential business media groups, boasting a dominant position across toys, licensing, video games, cycling, music, TV and computing. It was acquired by New York-based NewBay Media in December 2012.

“Intent has an ambitious, globally-minded parent, serving today’s colliding worlds of entertainment and tech. There is also an experienced and talented team in place that can take the brands on, across digital, print and events,” said Dinsey.

“For me, after 15 years, it’s simply time to hand over the baton. I will always love Intent Media, but now is a good time for me to explore new interests outside the company.”

ToyNews publisher Lisa Carter added: “It is incredibly sad to see Stuart leave Intent Media. Some of us have worked with him for almost 20 years, and are very proud to have been involved in helping to build the brands here.

“ToyNews was the third launch by Intent, and Stuart and I worked hard to introduce a new, modern title to the UK toy market. Editor Samantha Loveday has been on the brand since 2004 and since then we’ve continued to lead the way – we were the first to launch a dedicated website, the first to introduce an online daily news service and the first to roll out a mobile and tablet app.

“Stuart may be leaving Intent Media, but the standards, drive and enthusiasm he has instilled in all staff here remain. The team at ToyNews, which includes sales manager Jodie Holdway, deputy editor Billy Langsworthy and staff writer Robert Hutchins, is the strongest it’s ever been. And our new parent NewBay Media – which boasts offices in North America and Asia - is committed to supporting our aim to further grow and expand ToyNews going forward.”

Dinsey will continue in his role as chairman of the charity Gamesaid and has recently joined the board of digital games studio Curve and League One football club Stevenage FC.

“Over the past 15 years Stuart has built Intent into a leading provider of business information and marketing services in the UK and Europe,” said NewBay CEO Steve Palm. “With a terrific team, trusted brands and deep reach into markets served, Intent is well positioned to build upon its strong foundations.

“I wish Stuart well in his new pursuits and personally look forward to working closely with the talented Intent Media team.”

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