A special Elvis Presley 'Aloha from Hawaii' Mr Potato Head is being produced by PPW Toys.
Elvis Presley Enterprises said that consumers will be able to find the product at retail soon. The company made the announcement as it attends the 2012 International Licensing Expo in Las Vegas.
The 'Aloha from Hawaii' product joins other Elvis Presley-licensed Mr Potato Head toys which are available now, including the Elvis Presley Live toy (pictured).
Plus, there will also be Elvis figurines, ornaments and waterballs produced by Precious Moments.
Mr Potato Head is a Hasbro property.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.