My Little Pony joins Re:creations's Make A Bar Chocolate Factory stable

The kits are expected to hit shelves in July.
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Re:creation has teamed with Hasbro to add a My Little Pony Twin Bar pack to its Make A Bar Chocolate Factory range.

The My Little Pony Edition Make-a-Bar kits will contain character templates and everything children need to design and make their own bars of chocolate, including three types of Belgian chocolate. They are expected to hit shelves in July 2016.

"My Little Pony is a great complement to our Make-a-Bar line-up," said Re:creation marketing director Jonathan Kirkley.

"The franchise is ever more popular and the imagery lends itself perfectly to the easy-to-use format of our kits. We’re confident that this addition will build on the great results that we have seen our Minions Edition kits deliver.”

Re:creation re-branded the range following an acquisition deal in 2014, introducing the Make-a-Bar Chocolate Factory brand name and new packaging for greater impact on shelf.


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