My Little Pony gets a new look

New animated series inspires new product line, licensing programme, and social media presence.
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More than 25 years after its introduction, the My Little Pony franchise from Hasbro will debut a new look across all categories, including television, toy, games, licensed goods and social media programs.

Inspired by the new My Little Pony Friendship is Magic animated series, launching on The Hub Network on 10.10.10, the all new look promises to win the hearts of ‘Pony Girls’ everywhere.

“The My Little Pony brand has grown tremendously since its debut more than 25 years ago,” said Valerie Jurries, global senior vice president of marketing at Hasbro.

“We’re so proud that what started out as the story of six magical best friends has turned into a whimsical, wonderful community filled with millions of girls from across the globe. We look forward to embarking on this new journey together with our friends and fans.”

The My Little Pony Friendship is Magic television show debuted on The Hub last weekend and follows a core cast of six pony friends.

The new series, developed by Hasbro Studios, marks the first episodic My Little Pony animation since the original series in the 1980s.

In conjunction with the debut of the animated series My Little Pony Friendship is Magic, new toys including the My Little Pony Friendship is Magic Gift Set, a five pack of brightly coloured characters, along with a book about the series. The product will be joined by a number of other toys in the range.

In licensing, the brand continues with nearly 150 licensees onboard in 2010 to bring My Little Pony-branded products to the marketplace ranging from apparel to publishing, arts and crafts, school supplies, domestics, and collectibles.

This year, the property also entered the social media space, and appears on Facebook and Twitter with exclusive updates, product reveals, promotions and more.

Additionally, My Little Pony has been a sponsor of new media events and conferences including National Mom’s Nite Out, BlogHer, and the Type-A Mom Conference.

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