My Friend Freddy Bear makes debut on This Morning

Freddy Bear joined TV host Holly Willoughby on screen.
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Vivid’s interactive My Friend Freddy Bear joined TV host Holly Willoughby and friends on This Morning today.

Freddy Bear made its staring role on the show as part of a Christmas toys special: Get them before they’re gone!

Specifically designed for preschool kids, Freddy Bear is an interactive bear that can talk about the things in their world.

For example, users can type personal details into the free app, such as favourite toys, friends, pets and birthdays, and Freddy Bear will incorporate them into the things he says.

The app, which is compatible with iOS and Android devices, also features various activities, for example interactive stories and games.

My Friend Freddy Bear is available now from various retailers for £39.99.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.