MV Sports awarded Ben 10 license

Ben 10 bicycles, wheeled toys and accessories will be available after MV Sports signs license deal with Cartoon Network.
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The firm is the latest signing to the property’s licensing portfolio, based on the half-hour animated TV show.

Graham Saltmarsh, UK licensing director for Cartoon Network Enterprises, said: “Wheeled toys is a very important part of our licensing strategy and we are excited to be working with a company of MV Sports scale and expertise.

“I know that they will be producing a range of new and innovative product including bicycles, scooters, skateboards and accessories which will prove highly popular with Ben 10’s growing army of fans.”

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