MV extends deals with Hit Entertainment - ToyNews

MV extends deals with Hit Entertainment

Hit and MV Sports extend and renew licensing deals for pre-school properties Thomas & Friends, Fireman Sam and Bob the Builder.
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MV Sports has renewed its Thomas & Friends licence in the wheeled toy category. The firm will launch a new range of wheeled toys in conjunction with the release of the new Thomas & Friends in CGI, taking Thomas to new destinations at retail.

As Bob celebrates his tenth anniversary year in 2009, the firm has also extended its current licence for the property in the UK, with development plans under way for a new range inspired by the upcoming CGI series.

The company has also been appointed a licence for Fireman Sam in the wheeled toy category. With growing sales figures for Fireman Sam in this category, MV will develop new ranges and retail initiatives throughout 2009 to tie-in with the launch of the CGI series.

Laura Clarke, director of hard goods UK at HIT Entertainment commented: “We are delighted to be extending our partnership with MV Sports. HIT and MV Sports have a long term and established partnership and have proven time and again that they are the leader in the wheeled toy category in the UK.”

Phil Ratcliffe, sales and marketing director for MV Sports added: “It is great news that we are to extend our long term partnership with HIT on three of the most important and trustworthy boys’ licenses around.

"Hit’s continued investment in all three brands plus MV’s commitment to developing the wheeled toy category gives us confidence that we will build on a strong distribution platform and further grow the business over the next three years.”

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