MV and Rubies join Thundercats line-up

Companies on board ahead of the debut of new series later this year.
Author:
Publish date:
Social count:
0
856_mypictr_300x300(3).jpg

MV Sports is developing a range of wheeled toys, including scooters and Rubies will produce a dress-up range for both adults and kids, based on the Thundercats characters including Lion-o and Panthro.

Also joining the licensing programme are Character World, which is planning a range of branded bedding and Panini, which will publish the first Thundercats magazine.

The new licensees join Bandai, which unveiled its new toy line at Toy Fairs in New York, London and Nuremburg.

The ThunderCats licensing programme will be supported by new content in the form of an animated series that is due to hit UK TV screens in Q3 2011 exclusively on Cartoon Network.

The series is a joint production between Warner Bros Animation (WBA) and Studio4°C, a Japanese animation studio and is a 21st century re-imagining of the iconic action-packed 1980s series.

Paul Bufton, general manager, Warner Bros Consumer Products UK commented: “We’re all incredibly excited about the return of Thundercats and we are looking forward to reinventing though carefully respecting the heritage of this classic 80s brand.

"There is an overwhelming amount of affection for Thundercats amongst parents who grew up watching the show, this means that the programme will benefit greatly from parental and nostalgic endorsement.

"With our licensee partnerships shaping up and amazing retailer feedback there is every reason to believe that ThunderCats could return to become one of the hottest boy brands of recent times.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.