Flair has recruited top mummy bloggers to act as Twitter party hosts to help launch the autumn Jungle Junction collection.
Each mummy blogger will be sent a box of Jungle Junction products and a booklet containing party ideas.
The social media savvy mums will then tweet about the products to their followers, with an objective to get the hash tag #JungleJunctionToyParty trending.
The Jungle Junction twitter parties will be taking place on Tuesday 18th September.
Kirsty MacKenzie, brand manager, commented: “This type of social media campaign has been incredibly successful in the US, the birthplace of the modern mummy blogger, and we feel that it is the perfect platform to target parents directly. The parties will showcase just how much fun pre-schoolers can have with Flair’s Jungle Junction products and increase awareness of the brand. The prizes are a great bonus to encourage others to get involved; everyone at Flair will be donning a party hat and following along.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.