More firsts for Hot Wheels

Mattel has revealed another two marketing firsts to drive awareness for the boys brand.
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Following on from its deal with Odeon cinemas, Mattel has revealed another two marketing firsts for Hot Wheels.

Hot Wheels will partner with boys’ online gaming site Miniclip, reaching over 450,000 four to nine year-old males.

Another first sees the brand seal two year-long partnerships with print titles Toxic and Nitro.

“Our Hot Wheels marketing this year is about being everywhere that boys are; whether that’s online, in the cinema, watching TV or reading magazines,” said Jonathan Kirkley, boys marketing manager at Mattel.

Mattel: 01628 500000

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