Moose Toys outlines new deals for Shopkins

‘These partnerships enable us to take the brand to the next level and provide our fans with what they want; their favourite brand combined with their favourite products,’ says Moose Toys’ Paul Solomon.
Author:
Publish date:
0 sshopkins.jpg

In just over three years the Shopkins property has secured over 210 licensees and 18 agents globally, with new partnerships on the way.

Most recently, new collaborations have been completed with Build-A-Bear and Sketchers, to help grow the brand globally.

These new deals add to the existing platforms of names such as Crayola, Scholastic and Thermos.

“The Shopkins brand has always been known for innovation and we look for the same characteristics in our licensed partners,” said Paul Solomon, co-CEO at Moose Toys.

“These partnerships enable us to take the brand to the next level and provide our fans with what they want; their favourite brand combined with their favourite products.”

With more announcements to follow and a live show heading to theatres later this year, the brand continues to grow.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.