Moose Toys has kick-started a new craze with its latest collectables line Pikmi Pops.
The blink-boxed toy line has hit store shelves and playgrounds across the country, boasting strong early sales figures and viral success with unboxing videos racking up views in the millions on YouTube.
Pikmi Pops come with a plush character and an assortment of 'surprises' comprising stickers and charms and unique messages, packaged within a lollipop.
“We often talk about the team at Moose having collectables in our DNA,” said Paul Solomon, co-CEO of Moose Toys.
“Since we set the bar with Shopkins as a global phenomenon, the collectables category has grown rapidly and we have been working hard to stay ahead of the trend,” said Paul Solomon, Co-CEO of Moose Toys. “The introduction of Pikmi Pops to our range shows that we are not only staying ahead of the trend, but setting it. They are fun, unique and kids are LOVING them!”
To celebrate the new line, Moose invited four-time Gold Medalist and three-time All-Around World Gymnastics Champion, Simone Biles, to surprise her fans with Pikmi Pops surprises and sweet messages. Simone enlisted her fans to share their own personal messages to spread encouragement and friendship inspired by the sweetness of Pikmi Pops. The exciting surprises will be featured on YouTube starting next week until October 5th, 2017.
GP Flair will also launch the line of Pikmi Pops for Moose Toys in the UK later this year.