Starting today, kids can tune in to Nickelodeon at 4:55pm to watch a Monster High episode. They will also be able to visit www.monsterhigh.co.uk to watch even more episodes, play games and find out more.
In addition, a new quantity of stock has arrived in the UK.
October will see Monster High's extensive marketing campaign in full swing. The brand and product will be driven by a heavyweight TV advertising campaign as well as a episodes across girl and tween websites and social media.
The digital activity will drive girls to www.monsterhigh.co.uk where girls will be able to see content, characters guides and downloads.
Additional marketing activity will include the takeover of the Halloween edition of leading girls' press title Go Girl - the culmination of a two-month press partnership, plus further tween and girls' press activity and PR.