Monopoly now UK wide

Hasbro has grabbed the headlines with its new Monopoly Here and Now UK version.
Publish date:
Social count:

The firm has gained coverage in The Guardian, the Metro and the Daily Mail as well as on the BBC and Sky News as the revamped game goes on sale today.

The game, which has proved popular over many generations, has replaced London street names with cities and towns across Britain. Their positions on the board dependent on how many votes they received.

St Albans is the new Mayfair for instance, attracting more than 10 per cent of a public vote; Liverpool replaces Old Kent Road with 1.53 per cent of the vote; Leeds secures Whitechapel's position with 1.65 per cent; the small town of Keele is the new Fleet Street with 2.86 per cent; and Northumberland Avenue changes to London with 2.46 per cent of the vote.

Across the borders and Scotland is represented by Dundee, Cardiff gets on the board for the Welsh while Northern Ireland claims its spot with Belfast Airport.

Helen Martin, global brand director for Monopoly said: "The town and cities represented are clearly the places people feel most passionate about. As for London, it seems to have been a case of big city apathy".


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.