Mobile to account for 25% of online purchases

Report claims spend per online shopper will reach £905 by 2017.
Publish date:

Mobile shopping will account for almost 25 per cent of online purchases by 2017.

The M-Commerce in the UK 2012 report from Verdict Research also reckons that the spend per online shopper will reach £905 – an increase of 243 per cent from 2012.

The survey found that 24.8 per cent of shoppers state they will mostly use their mobile device for research before shopping.

Over 1.8 million shoppers purchased music and video content through a mobile device in 2011. 

Matthew Rubin, Retail Analyst at Verdict Research, said: “Early adopters Amazon and eBay are among the most prominent m-commerce retailers, as their optimised websites and apps expand the online shopping experience, enabling users to access, use and remain updated anywhere. 

"Third party developers are also playing a divisive role in the channel, not only in promoting special offers but also encouraging the practice of showrooming, which inevitably hinders High Street retailers.

"The [mobile] channel is essential for all retailers with ambitions of long term growth; however evolving technology and the blurring lines between devices means innovation and adaptation is essential to stay ahead of the curve. 

"Spending pressures have led consumers to seek the best value deals through m-commerce, but as the economy improves they will be drawn to the best content that adds value to not only online purchases, but also the in-store experience."

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