Mattel’s 'mind acuity' game was previewed at the show and also featured in last night’s broadcast on FIVE, which reported on the live event that ran at the Birmingham NEC last week, attracting more than 65,000 visitors.
Jonathan Kirkley, Marketing Manager, Mattel Boys explained: "Mindflex really is a revolution in games. It employs incredible technology which can make fantasy a reality, with players actually being able to move something with the power of their concentration. It’s no surprise that we had an unbelievable response at the show. We’ve already seen amazing results in the US where it was launched last year so the UK public and media were desperate to try this out for themselves."
Mattel also previewed musical memory game, Loopz, which is also available later this year. The game features motion sensors within four semi-circular loops and challenges players to follow patterns of lights and music with their hands.