Mickey Mouse stages dance-off with Flawless

Mattel links with the boy band for viral video to launch Dance Star Mickey.
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The animated plush, Dance Star Mickey, hit the UK this week and has joined forces with the hit UK street dance group for a viral video campaign.

Fisher-Price’s star took part in a dance-off with Britain’s Got Talent finalists, Flawless. Dance Star Mickey walks, talks, and dances to four different songs including Techno, Mambo, Shake Your Groove Thing and 'M' to the 'I'. He even does the Moonwalk.

The plush also has two interactive settings, which kept Flawless entertained for hours.

Dance Star Mickey will continue to receive the VIP treatment as his viral dance video with Flawless sweeps the internet, with support from a full marketing campaign including TV, sponsorship and PR.

To see the exclusive video viral featuring Dance Star Mickey and Flawless, click here.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.