The much anticipated new collectable line from MGA, L.O.L. Surprise Dolls has landed in the UK.
YouTube sensation, Tiana Toys AndMe joined MGA Entertainment in a live unboxing to celebrate the UK arrival of the collection that has already taken the US market by storm.
The internet star was unboxed from a giant version of the product at a launch event at Westfield White City, where she then offered fans a first look at the product with her very own unboxing event.
Since launching in the US over Christmas 2016, L.O.L. Surprise unboxing videos have been watched over five million times on YouTube.
Each boxed L.O.L. Surprise Doll collectable arrives with seven layers to unravel, offering kids a collection of emoji stickers, accessories and a hero L.O.L. Surprise Doll.
‘Not your average dolls, these fashion-forward characters are packed with personality. Each L.O.L. Surprise comes complete with a bathtub, doll stand and hangout, all doubling up as a purse,” read a statement from MGA.
“But the surprise doesn’t end there, once the final layer has been unwrapped, kids can feed the doll water with its baby bottle accessory and reveal its feature, the special dolls change colour when they are placed in water.”
The line features 45 L.O.L Surprise Dolls to collect.
The range I now available at major retailers across the UK, including Argos who celebrated the launch of the line earlier this week.
Linzi Walker, chief toy buyer at Argos, said: “Collectables are all the rage and children will absolutely love these unique new toys.
“It’s almost like their very own pass the parcel experience, with fun surprises at every stage. And at just £7.99 each, they’re really pocket money friendly.”