MGA to enter STEM sector - ToyNews

MGA to enter STEM sector

New doll line will ‘ignite imagination and science-inspired play’.
Author:
Publish date:

MGA Entertainment is to make its debut in the STEM market this summer with a brand new doll line.

The new range boasts an educational angle that will ignite imagination and encourage science themed play, as each doll will come with an interactive science experiment to try at home.

Each doll will feature a ‘geek chic’ style with different fashions for every one of the characters.

The line will focus on relevant themes that encourage experimentation and learning in STEM subjects that the firm states will ‘set alight to the imagination and encourage science-inspired play’ among girls and boys alike.

The product launch will receive marketing support that will include major media and entertainment partnerships, along with TV, digital and PR activity.

Further details are being kept tightly under wraps for now, but MGA has revealed it has high hopes for the new brand in the STEM sector.

Related

5_Pocoyo.jpg

MGA signs Top Model

MGA Entertainment teams up with CBS Consumer Products to produce a new line of fashion dolls based on America's Next Top Model.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.