MGA signs Top Model

MGA Entertainment teams up with CBS Consumer Products to produce a new line of fashion dolls based on America's Next Top Model.
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Set to debut across the US this spring, the product line launches with three characters in two clothing lines – swimwear and casual daywear. The individual dolls come with a bonus daywear outfit and accessories.

The swimwear dolls are expected to retail for $9.99 while the daywear dolls will be priced at $14.99.

MGA president and CEO Isaac Larian said: “America’s Next Top Model has been such an extraordinary phenomenon and MGA is proud to unveil the only line of fashion dolls from the hit TV show.

“We strongly believe in the show’s message of pursuing one’s dreams and hope that this doll line continues to promote that same message.”

Liz Kalodner, executive VP and general manager of CBS Consumer Products added: “The new fashion doll line extends the America's Next Top Model experience, enabling girls to explore a world in which creativity and individuality are valued.”

There are no details on UK availabilty yet.


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