MGA shows off new doll ranges

Novi Stars dolls on display at Christmas in July media event.
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MGA showed off several new doll ranges yesterday including the bright new Novi Stars line.

The products – priced at around £19.99 – were on display at the Christmas in July event yesterday. They will be available in store by the end of July.

MGA also introduced the media to Bratz spin-off line Bratzillaz, which come with a pet figurine, and are priced at around £24.99 each.

The £26.99 Lalaloopsy dolls were also on display. Over 30 of these will be available by the end of the year. There are new characters joining the £34.99 Silly Hair Lalaloopsy range, as well as the first ever Lalaloopsy Silly Hair feature doll called Silly Hair Star Harmony B Sharp, priced at around £49.99, which can actually sing, dance and talk.

There will even be Fun House Theme added to the Mini Lalaloopsy range, which consists of over 80 collectable characters, priced at £5.99 each.

MGA also showed off Moxie Girlz, Bratz and £44.99 Zapf Creation Baby Annabell, £39.99 Baby Born Interactive doll and the £44.99 Chou Chou Baby Monitor. The latter three feature life-like functions and baby features targeting the girls market.

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