The launch, which takes place on October 10th, will be supported by a marketing campaign including TV, national promotions, social media, PR and merchandising displays.
Marian Davis, marketing manager at MGA Entertainment, said: “We are very excited about the Bratz tenth anniversary celebrations this year.
"October will see a frenzy of excitement amongst our target market as the new dolls are unveiled in store. The new characters’ details are still top secret and will be kept under wraps until launch day, so watch this space for more information.”
Bratz tenth Anniversary dolls will be priced around £9.99 and available at all good toy retailers nationwide whilst stocks last.