MGA launches new Bratz app

The new app gives users the chance to create outfits, customise accessories and create your own Bratz avatar.
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Private toy company MGA Entertainment has launched a new app to support its all-new Bratz range.

Available now from the iTunes store and on Google Play, the free app targets girls aged six to eight and is available in 16 countries.

Bratz brand manager, Nicola Mellor explained: “Bratz are back with a host of modern updates for Generation Z, including immersive digital content and webisodes. The new app sits alongside these and also brings elements from the product range onto a digital platform.

“The Photobooth playset for example has increased play value when pictures are uploaded to the app, giving users the chance to customise and get even more creative.”

The app includes Pack Perfection, a fun game featuring the Bratz girls favourite accessories and food. From pizza to sunglasses, see if you can fit everything in your suitcase before the time is up.

Complete daily challenges to level up and unlock additional stickers and tools for designing in the Create It Yourself Shoppe.

Other elements of the app, include Design Stuff, which gives users the chance to create outfits and customise accessories, and a Create Your Own Bratz avatar. In addition, there is a photo customisation element to the app, with options to add emojis and illustrations such as cookies, flowers and animals.

All of the Bratz webisodes and CIY videos can also be watched via the app with more games and functions to be added shortly.


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