MGA Entertainment has launched a new fashion doll line called Project Mc2.
The new line boasts a ‘geek chic’ lifestyle approach for tween girls through 'smart and savvy science-inspired play'.
The range of dolls focuses on four characters who attend Maywood Glenn Academy, but are also part of a secret organisation, NOV8 (pronounced innovate)
Each has a different personality, interests and sense of style. They are:
- McKeyla McAlister (Mc2), a writer, hipster and undercover spy.
- Adrienne Attoms (A2), a Spanish culinary chemist.
- Bryden Bandweth (B2), a tweeting, digital photographer tech expert.
- Camryn Coyle (C2), a genius who loves to skateboard
Project Mc2 is launching on August 7th, the same day as the Netflix original series of the same name.