MGA launches Mc2 fashion dolls

The new range of fashion dolls focuses on four characters, offering a 'geek chic' lifestyle approach.
Author:
Publish date:
Social count:
0
0 mc2.png

MGA Entertainment has launched a new fashion doll line called Project Mc2.

The new line boasts a ‘geek chic’ lifestyle approach for tween girls through 'smart and savvy science-inspired play'.

The range of dolls focuses on four characters who attend Maywood Glenn Academy, but are also part of a secret organisation, NOV8 (pronounced innovate)

Each has a different personality, interests and sense of style. They are:

  • McKeyla McAlister (Mc2), a writer, hipster and undercover spy.
  • Adrienne Attoms (A2), a Spanish culinary chemist.
  • Bryden Bandweth (B2), a tweeting, digital photographer tech expert.
  • Camryn Coyle (C2), a genius who loves to skateboard

Project Mc2 is launching on August 7th, the same day as the Netflix original series of the same name.

Related

0 WWE dolls.jpg

WWE and Mattel launch fashion dolls

‘The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female superstars, but our entire company,’ says WWE’s Stephanie McMahon.

27_mypictr_200x200(4).jpg

Fashion dolls

Once dominated by the titanic tussle between Bratz and Barbie, the £112m fashion dolls sector is changing, with licensed lines, particularly from Disney beginning to dominate. NPD offers more insight?

5_Pocoyo.jpg

MGA signs Top Model

MGA Entertainment teams up with CBS Consumer Products to produce a new line of fashion dolls based on America's Next Top Model.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.