MGA files new suit against Mattel

In the latest move in the ongoing courtroom drama, MGA has filed an anti-trust suit alleging unfair business practice.
Author:
Publish date:
Social count:
0
437_mypictr_300x300(4).jpg

The latest suit, filed in the US District Court in Los Angeles, and separate to the current retrial happening in the Federal Court in Santa Ana, accuses Mattel of unfair business practices and anti-competitive conduct.

MGA alleges that Mattel tried to freeze out its Bratz fashion dolls after they began crippling sales of Barbie. It also accuses Mattel of infiltrating its showrooms, rearranging Barbie and Bratz retail displays, intimidating and threatening licensees and paying retailers not to buy Bratz or MGA products.

"The purpose of Mattel's anti-competitive conduct, specifically monopolising and attempting to monoplise the fashion doll market, was to eliminate or suppress the competition, mainly MGA, and effectively deprive fashion doll purchasers of the choice of buying from a Mattel competitor, including MGA," says the suit.

It continues: "Accordingly, Mattel's conduct has served to reinforce its fashion doll monopoly, and to impair the ability of MGA and others to compete in the relevant fashion doll market. Consumers are effectively deprived of choice and price competition."

Mattel lawyer Mike Zeller responded, saying: "These same arguments have been repeatedly rejected as irresponsible by the Court. This is nothing more than an end run against these prior decisions."

Separately, a retrial is underway in federal court in Santa Ana in the copyright infringement suit between the two companies over who owns the rights to Bratz.

Mattel alleges that MGA infringed on its copyrights and stole trade secrets after Bratz creator and former Barbie designer Carter Bryant took the idea for the Bratz dolls to MGA after he quit Mattel.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.