MGA dolls star in £1.8m Weetabix campaign

Advertising for four weeks on ITV, Channel 4, Five, E4 and Sky.
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MGA Entertainment has announced a new £1.8million advertising campaign for Weetabix.

Running for four weeks on most major TV channels, the campaign stars doll brands such as Moxie Girlz, Bratzillaz, Novi Stars and Lalaloopsy.

Re-launching its chocolate variant, Weetabix presents a 60 second advert following the story of a brother and sister competing over who has the biggest day ahead of them.

MGA and its PR team at Ware Anthony Rust worked closely with the production company to provide a range of popular MGA dolls to help style the sister's room.

The cross-channel campaign went on air on Monday March 11th and will run for four weeks on major channels such as ITV1, Channel 4, Five, E4, ITV2, Sky One and Sky Living.

Marian Davis, Marketing Manager at MGA, said: "We are immensely proud to have been approached to feature so many of our phenomenal brands in the new Weetabix advert, it truly shows the strength of our product ranges.

"This is an exciting time for MGA and we are looking forward to building upon these types of media opportunities in the future.

"We have so many innovative new product launches this year, with our ranges dramatically expanding by the end of the year. More news on our latest launches will be released throughout the year."

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