MGA Entertainment is continuing the global expansion of the licensing program for its hit collectables brand Num Noms, which now boasts over 90 manufacturer partners worldwide, who have partnered with MGAE on the development of myriad products across all major categories of softlines, hardlines and publishing.
“Num Noms resonates with young girls who love to create stackable combinations that are as unique as the girls who collect them,” explains MGAE’s global head of licensing Juli Boylan.
“MGAE’s licensing and retail partners around the world are similarly excited by the seemingly unlimited opportunities that the brand offers, with each new product introduction substantiating Num Noms’ distinct appeal, celebrating and empowering young girls the world over.”
The first Num Noms licensed products for the U.S. and Canada, comprised of apparel, sleepwear and select accessories from Hybrid, Komar Kids and HER Accessories, hit retail in Q4 2016.
Craft and activity products from Canal Toys debuted in spring 2017, and the full Num Noms licensing program, encompassing back-to-school and stationary from Trends International LLC, SmileMakers Inc., and Innovative Design; food and beverage from My Favorite Company and Frankford Candy; home décor and furnishings from Idea Nuova and Entertainment Retail Enterprises; gifts and novelty from Bulls I Toys and Phatmojo; party goods from Party City Holdings; and publishing from Parragon Books Inc., will be available at retail this fall.