MGA bolsters Num Noms line with series two launch - ToyNews

MGA bolsters Num Noms line with series two launch

‘Series two feels like a great way to build on this excitement, with different themes and lots of cute new characters,’ says MGA’s Nicola Mellor.
Publish date:
Social count:
0 num noms series two.jpg

Following the initial launch of Num Noms in March this year, MGA Entertainment is readying series two of the stackable, food-inspired characters.

Num Noms series two will once again be themed around different foods and flavours, and will smell like the food the characters are depicted as.

Series two sees the introduction of savoury treats including the Brunch Bunch theme (Sunny Omelette, Becca Bacon and Cindy Cinnamon), Pizza Party theme (Peppy Roni and Mozza Rella), Diner Food theme (Melty Burger and Frenchie Curls) and Sushi theme (Tori Toro and Cali Roll).

Elsewhere, the sweet range has also been expanded, with Fair Foods and Freezie Pops being added to the collection.

“The launch of Num Noms was incredible – retailers and customers literally could not get enough of our new collectable range. Series two feels like a great way to build on this excitement, with different themes and lots of cute new characters,” said Nicola Mellor, senior brand manager at MGA.

“Num Noms is a truly unique collectable brand – fans can collect by scent, flavour, colour and more, so the play value is huge. We’ve got a host of exciting events and campaigns coming up to celebrate the launch of series two so we’re anticipating the brand will go from strength to strength.”


Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.