MGA Entertainment has appointed Rachael Craig has its new European marketing manager for the Little Tikes brand.
Craig (pictured) has a background in the FMCG industry, working on brands such as Huggies, Kleenex and Walkers.
Her appointment follows on from the recent retirement of Gerry Tekerian from his role as European manager.
"I'm thrilled to be joining MGA Entertainment and especially to be working with Little Tikes," said Craig. "It's a truly iconic brand with an enviable heritage and I'm excited to be contributing to the team and working on the future opportunities the range holds."
Andrew Laughton, MD of MGA UK, added: "Having worked extensively on a number of family brands, we're looking forward to Rachael bringing her experience to Little Tikes and helping build on its strength in the marketplace."
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.