Merlin toys on the way

Fremantle has announced new licensing plans for BBC hit Merlin, which will include a toy range.
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Topps will be creating sticker albums and stickers, and Danilo will be producing the image-led 2010 calendar.

The aim is to have a range of product available at retail to coincide with the autumn 2009 launch of the second series on BBC One.

Other licensees announced include Christy’s for dress-up, producing costumes for the lead characters including Morgana, Arthur and the Dragon.

The firm is also in advanced negotiations with a master toy licensee and is also seeking licensees in stationery, apparel, bedding, back to school and a range of other categories.

Lucy McCredie, interim VP for brand licensing and retail at FME, commented: “The Adventures of Merlin is a tremendously exciting licensing programme and we are delighted to have both Topps Europe and Danilo join our first wave of licensees.

“Merlin has seen unprecedented broadcast sales around the globe and the licensing programme is following suit. With imminent broadcast launches in the US and China, it’s definitely one of the hottest brands on the market today.”


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