Mega shares spike on Thomas news - ToyNews

Mega shares spike on Thomas news

Shares in Mega Brands rose 45 per cent on the back of its new Thomas and Friends licensing deal.
Author:
Publish date:
5_Pocoyo.jpg

The company's shares, which have fallen about 90 per cent in the past 11 months on disappointing results and the lingering effects of a costly toy recall, were up 45.5 per cent at 56 Canadian cents on the Toronto Stock Exchange.

The multi-year, global agreement, gives it the rights to develop all-new construction toy sets based on the characters of Thomas & Friends books and TV.

Mega Brands Vice-President of Marketing Harold Chizick said "the impact to the business will be millions of dollars".

"It is a global deal and it's the number one pre-school property. The Thomas franchise sells billions of dollars in product around the world."

Related

Featured Jobs

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.