The campaign will run from September 6th – 24th and combines on air and online elements.
The on air program includes sponsorship of two Ben 10: Alien Force episodes per day, plus three sponsorship idents representing the new teams and a 30-second web drive.
Online promotion will include a new bespoke microsite where kids can carry out a simple character test to determine their team allegiance while providing product information, mini game, video demos, advice, blogs & a competition to win great Metal XS prizes.
The website campaign hosted on www.cartoonnetwork.co.uk and organised with Turner Media Innovations, will also feature traffic drivers including a leader board, skyscraper, MPU and a pre roll.
Pete Fuller, UK marketing manager Mega Brands said: “Our TV sponsorship campaigns with Cartoon Network have always proved very successful at targeting our core age group of boys and there is no doubt this year it will be the same.
"The new team element of Battle Strikers Metal XS makes the game even more interactive and we are sure boys will love taking on their friends in the ultimate battle yet.”