Mega partners with Cartoon Network

Mega Brands to run campaign to highlight the launch of second generation Battle Strikers Metal XS.
Author:
Publish date:
Social count:
0
3880_mypictr_300x300.jpg

The campaign will run from September 6th – 24th and combines on air and online elements.

The on air program includes sponsorship of two Ben 10: Alien Force episodes per day, plus three sponsorship idents representing the new teams and a 30-second web drive.

Online promotion will include a new bespoke microsite where kids can carry out a simple character test to determine their team allegiance while providing product information, mini game, video demos, advice, blogs & a competition to win great Metal XS prizes.

The website campaign hosted on www.cartoonnetwork.co.uk and organised with Turner Media Innovations, will also feature traffic drivers including a leader board, skyscraper, MPU and a pre roll.

Pete Fuller, UK marketing manager Mega Brands said: “Our TV sponsorship campaigns with Cartoon Network have always proved very successful at targeting our core age group of boys and there is no doubt this year it will be the same.

"The new team element of Battle Strikers Metal XS makes the game even more interactive and we are sure boys will love taking on their friends in the ultimate battle yet.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.