Mega extends Halo deal

Partnership with Microsoft to develop construction sets based on the property has been renewed.
Publish date:
Social count:

The latest deal will see Mega Brands develop the Mega Bloks Halo Authentic Collector's series further in conjunction with 343 Industries, a division of Microsoft Games Studios.

The Mega Bloks Halo construction toy line brings to life the range of vehicles, characters and locations, targeting collectors and construction fans alike.

Vic Bertrand, chief innovation officer, Mega Brands, commented: "The Mega Bloks Halo Authentic Collector's Series is one of the toy industry's leading properties.

"Since 2009, our highly detailed, buildable world has captured the imaginations of millions of fans. We look forward to offering Halo enthusiasts more creative and immersive building experiences based on the ever expanding content of the Halo universe."

Frank O'Connor, franchise development director, 343 Industries, added: "It has always been and it continues to be a pleasure working with Mega Bloks on the expanded universe of Halo themed construction sets.

"Both 343 and Mega Bloks understand that the rich universe of Halo is not only a place to experience and explore, but a world of creation, immersion, building and direct interaction, both in game and out."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.