Mega Brands has formed a partnership with Intertek in the design, development and manufacturing control of all of its new products.
Engineers and scientists from Intertek will create real world testing scenarios to evaluate the specific safety hazards of products.
Marc Bertrand, president and CEO of Mega Brands, said: "Children's safety is our number one priority. Mega Brands is committed to creating the highest safety standards in the toy industry and passionate about our ambitious goal of zero defects.
“Through our partnership with Intertek, one of the worlds leading independent testing laboratory, this year we will launch a new magnetic system that not only meets, but also exceeds all current global safety standards."
Gene Rider, VP at Intertek added: "We're proud to partner with Mega Brands to help them achieve their goal of developing a new zero defects program that will set the highest safety standard in the toy industry."