Mega's Art Attack sponsorship campaign will combine both on air and online elements and will take place between November 21st and December 25th.
In each Art Attack episode two sponsorship idents will promote the Cars 2 and Disney Princess 3D Breakthrough Puzzles. The TV campaign also includes two 30-second editorial spots per day, giving Disney Junior viewers the chance to win the puzzles.
Online activity includes sponsorship of the Art Attack website’s ‘Create’ page as well as a microsite, where kids can upload their own photos and turn them into a jigsaw.
Pete Fuller, MEGA Brands UK marketing manager, said: “Aimed at kids, and their families, Art Attack is the perfect programme for our award winning 3D Breakthrough Puzzles.
“Art Attack fans have a huge interest in crafts and creativity and the new 3D Breakthrough Puzzles combine both of these aspects with an innovative and captivating 3D effect. Providing fun for the whole family, we are certain our new puzzles will be a huge hit this Christmas.”