The Mega Bloks First Builders: Let’s Build app has arrived on the iOS app store.
It features block instructions for over 20 models including animals, boats and vehicles. The free app encourages parents and children to build and play together. It's aimed at kids aged over one year old.
Parents can also share their creations through the app via email, Facebook and Twitter.
“Touch technology via smartphones and tablets is becoming more common in our everyday lives and is giving us new ways of extending our play experience", said Mega Brands chief innovation officer Vic Bertrand.
“Our new app provides ideas for Mega Bloks creations that parents and toddlers can build together, stimulating creativity and encouraging interactive quality time for families.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.